Seraphic Styler / Directory

26 directory houses

Lingerie & intimates

26 Vietnamese lingerie & intimates houses, each verified in person across Ho Chi Minh City and beyond.

How to read the data. A listing records what was found in field research and the house's own channels; it is not a promise of live stock or opening hours. Saigon labels move often, so confirm before travelling. Read the methodology and correction policy.

• Bom Sister422 Võ Văn Tần · Lingerie & intimates · Walk-in store — Fixed-price budget racks — bralettes around 88k₫. Same Võ Văn Tần block as Sexy Forever, so the two pair on one walk.
• Bon Bon Underwear432 Hai Bà Trưng · Lingerie & intimates · Walk-in store — Lingerie chain with a real cotton line; fibre % not published — ask. On the HBT strip.
• Bralette's House351/24 Lê Văn Sỹ · Lingerie & intimates · Walk-in store — Vietnamese-made end to end — fabric, cut and QC in house; creative cuts, lace panels and embroidery. 9:00–21:00.
• CHOI — Organic CottonOnline only — no shop · Lingerie & intimates · Online only — IVN-certified organic-cotton briefs, bras & basics. They state plainly: online only.
• Corèle V.10B Cách Mạng Tháng 8 + Crescent Mall (D7) + Vincom Thảo Điền · Lingerie & intimates · Walk-in store — French house (Corèle International) that opened its first Vietnam store in 2017 — the upmarket fitting alternative to Wacoal. ☎ 0932 665 523.
• CornPink House318/65 Phạm Văn Hai + 11/23 Phan Huy Ôn (Bình Thạnh) + 417/24A Quang Trung (Gò Vấp) · Lingerie & intimates · By appointment — Self-designed and hand-sewn sets at the softest prices in the city. Three home-studio doors down alleys — message first, don't just turn up.
• Daphale Studios272C Pasteur + 22 Đặng Thị Nhu + B1 Vincom Đồng Khởi · Lingerie & intimates · Walk-in store — Thảo Nhi Lê's house runs a lacy lingerie line beside the RTW — the easiest designer lingerie to buy in a proper store, and it ships worldwide. Same doors as the womenswear listing.
• Fragile SpineRm 34, 3F, 26 Lý Tự Trọng · Lingerie & intimates · By appointment — Elegant handmade lingerie line since 2014, up in the 26 Lý Tự Trọng apartment block (the New Playground building). Facebook-led — message before you climb.
• iBasicL3 Saigon Centre, 94–96 Nam Kỳ Khởi Nghĩa + 403–405 Nguyễn Đình Chiểu (D3) · Lingerie & intimates · Walk-in store — The everyday basics chain, women's and men's — cheap, everywhere, and fine for filler in a bulk order. Fibre content varies by line; ask rather than assume cotton.
• Lace Lingerie Lover48 Trần Quang Diệu · Lingerie & intimates · Walk-in store — Handmade since 2018 and the name most clients already know — lace, embroidered mesh, ribbon straps; 227k on IG, ships worldwide. ☎ 090 691 3207. Its own posts have shown a door at 51 Trần Quang Diệu and older lists give 249 Huỳnh Văn Bánh (Phú Nhuận) — the strip is small, but confirm the number on IG before you go.
• Lace The LabelInstagram / Facebook orders · Lingerie & intimates · Online only — Handmade basic bralettes, made in Vietnam. Hanoi-based — nationwide shipping; DM about overseas.
• Ladali80 Lê Văn Sỹ · Lingerie & intimates · Walk-in store — Trend-led young lingerie with gift-worthy packaging. 9:00–22:00.
• Lamluy274/10 Nguyễn Văn Đậu + 41/4 Calmette (D1) · Lingerie & intimates · Walk-in store — Cotton-first designer lingerie for younger frames, 8:00–22:00. The lamluy.vn site was down when I checked in Aug 2026 — confirm on Facebook it's still trading before making the trip.
• LinariA3 Nguyễn Thần Hiến · Lingerie & intimates · Walk-in store — Bralette specialist off the tourist grid, run through Instagram; frequent buy-a-bra-get-a-brief promos. Q4 is a short bridge hop from D1.
• Mialala192 Cách Mạng Tháng 8, P.10, Q.3 · Lingerie & intimates · Walk-in store — Lingerie + sleepwear house, 54 stores nationwide — ask for the cotton and đũi pieces; the “lụa” sets are synthetic satin.
• Mustoto31 Đường 27A, P. Bình Trưng · Lingerie & intimates · Walk-in store — Wire-free bras and loungewear in Lyocell — ask for the Easy Lyocell line. Studio hours 8:00–17:00, so it's a morning stop; the 187 Nguyễn Đình Chiểu (D3) address on listicles is stale.
• Pandemos205 Lý Tự Trọng + L2 Takashimaya + Vincom Thảo Điền + SC VivoCity · Lingerie & intimates · Sold via a stockist or hub — Multi-brand lingerie retailer — Guy Laroche Lingerie, AnneBra and other imported labels under one roof. One stop to try several fits. ☎ 0943 405 353.
• PUR. Braslove36 Trần Huy Liệu · Lingerie & intimates · Walk-in store — Handmade bralettes in light fabrics, plus a small rail of imported names. Fits and advises on body type rather than just selling a size. 10:00–21:00.
• Seti House14 Nguyễn Hữu Cầu + 599 Cách Mạng Tháng 8 (Q10) · Lingerie & intimates · Walk-in store — Bralettes by the wall — plain everyday cuts through to themed seasonal drops. Facebook-led; ring ahead.
• Sexy Forever291 Võ Văn Tần + 119 Lê Văn Sỹ (Phú Nhuận) + 205 Phan Đình Phùng · Lingerie & intimates · Walk-in store — Handmade lace sets and lace sleepwear, restocked constantly, with cup runs past the usual local S/M/L. 9:00–22:00.
• The Clothé6D1 Phan Kế Bính · Lingerie & intimates · Walk-in store — Designed-lingerie house since 2015 — bralettes, push-ups and briefs in lace, cotton, linen and silk. 11:00–21:00; orders also run through Shopee and Facebook. The older 339/58B Lê Văn Sỹ (D3) door still shows on listings.
• Thong Thả LingerieInstagram DM — no published shop door · Lingerie & intimates · Online only — Saigon IG lingerie studio, 10:00–21:00 by message. ☎ 07 6747 0109.
• Triumph44 Ba Tháng Hai (Q10) + counters in most malls · Lingerie & intimates · Walk-in store — European heritage brand (est. 1922). Not a discovery — but dependable band-and-cup sizing when a local label only has S/M/L.
• Vera500 Cách Mạng Tháng 8 · Lingerie & intimates · Walk-in store — Vietnam's best-known homegrown lingerie label (Sonkim) — conservative cuts, wide size run, sold in department stores nationwide.
• Voga UnderwearOnline (Shopee Mall + own site) · Lingerie & intimates · Online only — Men's briefs, vests & tanks in 90% Lenzing Modal. Modal is regenerated cellulose, not cotton.
• WacoalL2 Takashimaya, 65 Lê Lợi + 232 Hai Bà Trưng (Tân Định) · Lingerie & intimates · Walk-in store — The most reliable bra fitting in the city — a real Japanese sizing service, 8 HCMC-area counters. Nightdresses and sleep sets sit alongside the lingerie core, so it doubles as a sleepwear stop.

Seraphic Styler · The Saigon Fashion Directory · For boutiques