21 directory houses
Hanoi, Vietnam
21 fashion houses recorded in Hanoi, Vietnam, walked and verified in person. Addresses, categories and how each one sells — some are walk-in stores, others sell by appointment or through a stockist.
How to read the data. A listing records what was found in field research and the house's own channels; it is not a promise of live stock or opening hours. Saigon labels move often, so confirm before travelling. Read the methodology and correction policy.
- By Fairyshopee.vn/byfair.vn · Womenswear · Online only — Online store.
- CE CE115B6 (verify) Phạm Ngọc Thạch · Womenswear · Walk-in store — “More value than you expect.” Made in VN.
- CHATS by C.DAM47 Mai Hắc Đế · Luxury · Walk-in store — Architectural couture; dressed Esther Yu at Cannes 2026.
- CoolmateB2, Hanoi Centre, 175 Nguyễn Thái Học · Activewear · Walk-in store — Online-first D2C giant — no HCMC retail store (Thủ Đức offices/warehouse only); women's line since Mar 2025. UPF 50+ UV Protection collection, Intertek-tested.
- Gèrme188 Bà Triệu + 237 Cầu Giấy + 73 Tràng Thi · Womenswear · Walk-in store — 9:00–22:00; freeship nationwide.
- Happy Hahaha Studio14B1 Lý Nam Đế · Womenswear · Walk-in store — Own designs + China/Korea in-stock mix.
- Hoàng Minh HàAtelier by appointment · Luxury · By appointment — Haute-couture incl. áo dài; opened Aquafina VIFW FW2022.
- Josephine (Hanoi)275 Phố Huế · Womenswear · Walk-in store — Hanoi branch of the D1 label.
- Kilomet109Studio, appointment only · Luxury · By appointment — Seed-to-garment eco couture; VN's most internationally cited slow-fashion designer.
- KistinyDM · 0888040309 · Womenswear · Online only — Ships 10–14 days.
- La Phạm3F, 125D Lò Đúc · Luxury · Walk-in store — Indigenous-fibre luxury — hemp, pandan, hand-dyed brocade + ethnic-minority craft; Paris/London FW. Online/appt for Saigon.
- Lace The LabelInstagram / Facebook orders · Lingerie & intimates · Online only — Handmade basic bralettes, made in Vietnam. Hanoi-based — nationwide shipping; DM about overseas.
- Lan Hương Fashion House18 Âu Cơ · Tailoring & áo dài · By appointment — Áo dài haute couture in a 1,300 m² colonial villa; state-event pieces.
- Mira Emb135 Lê Duẩn · Womenswear · Walk-in store — Handmade embroidery.
- MONTSANDMade-to-order online; stocked at MEAN BLVD & Cult Mia (London) · Womenswear · Online only — Formerly Lobbster (est. 2017) — romantic fluid draping, designed textiles; every piece made to order, ships worldwide.
- Mood EmodeDM · FB moodemode2019 · Womenswear · Online only — Tailor house / atelier.
- Poppy BabiDM / FB · Tailoring & áo dài · Online only — Silk made-to-measure tailor.
- Rue Des Chats2 Cổ Tân, Tràng Tiền · Luxury · Walk-in store — Romantic Eurasian RTW with an upstairs tea salon (designer Anhuong Tran).
- Seo Studio105B6 Phạm Ngọc Thạch; also 96 Cầu Giấy · Womenswear · Walk-in store — VN TikTok's coquette leader 2026 — ribbons, bows, corset tops, silk skirts; ships worldwide. Hanoi only.
- Striped T105B Thanh Bình, Hà Nội · Womenswear · Walk-in store — Worldwide shipping; confirm district.
- Tan My Design61 Hàng Gai · Tailoring & áo dài · Walk-in store — 4-generation hand embroidery + silk tailoring since 1969.
Seraphic Styler maintains this directory through field research and brands' own channels. If you are stocking a boutique abroad, I can buy from these houses, negotiate stockist terms and ship the whole buy as one parcel.
Buying for a boutique →Seraphic Styler · The Saigon Fashion Directory · For boutiques