{
 "name": "The Saigon Fashion Directory",
 "description": "Vietnamese fashion houses recorded in person in Ho Chi Minh City and beyond: addresses, categories, price tiers, how each one sells, and an editorial note. Compiled by Seraphic Styler, a personal shopper and stylist working in Saigon.",
 "version": "1.0.0",
 "license": "https://creativecommons.org/licenses/by/4.0/",
 "attribution": "Seraphic Styler — https://www.seraphicstyler.com/fashion-directory",
 "url": "https://www.seraphicstyler.com/dataset",
 "api": "https://api.seraphicstyler.com",
 "last_reviewed": "2026-08-28",
 "record_count": 321,
 "caveats": [
  "Addresses and trading hours in Vietnam change often. A record marked status \"confirm-first\" has an address or trading status known to move; present it as unverified.",
  "An empty field means unrecorded, not zero.",
  "price_guide is a curated free-text range, sometimes scoped to a single product type. It is not live pricing and should never be quoted as a current price.",
  "Stock, opening hours and current prices are not in this dataset and must not be inferred from it."
 ],
 "fields": [
  "id",
  "name",
  "category",
  "specialises_in",
  "address",
  "area",
  "area_detail",
  "city",
  "country",
  "price_tier",
  "price_guide",
  "access",
  "instagram",
  "website",
  "materials",
  "occasions",
  "multiple_locations",
  "status",
  "note",
  "last_reviewed"
 ],
 "houses": [
  {
   "id": "huelley-rose",
   "name": "Huelley Rose",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "214 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/huelleyrose",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Romantic RTW; worldwide shipping. Shares its building with Huelley & Stress Mama.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "huelley",
   "name": "Huelley",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "214 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://huelley.com/",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sister label to Huelley Rose. 8:30–21:40.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "stress-mama",
   "name": "Stress Mama",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "214 Hai Bà Trưng · Vincom Đồng Khởi · Thảo Điền",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/stress.mama",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Playful streetwear; 3 locations across the city.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dawn-vintage",
   "name": "Dawn Vintage",
   "category": "Vintage",
   "specialises_in": "",
   "address": "2F, 42 Tôn Thất Thiệp",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/dawnavintage",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated vintage inside the 42 TTT multi-brand building.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "1998-before-the-dawn",
   "name": "1998 Before The Dawn",
   "category": "Vintage",
   "specialises_in": "",
   "address": "2F, 42 Tôn Thất Thiệp",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/1998beforethedawn",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vintage; pairs with Dawn Vintage. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "depass",
   "name": "Depass",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Rm 38E, 1F, 42 Tôn Thất Thiệp",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/depass.store",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Local label in the 42 TTT building.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mangata",
   "name": "Mangata",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "1F, 40E Ngô Đức Kế",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/mangata.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Founder-run; has a sister coffee brand, Blubean.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "josephine",
   "name": "Josephine",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "106A Lê Thị Riêng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/josephineofficial.vn",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Feminine RTW; also a Hanoi branch on Phố Huế.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lsoul",
   "name": "LSOUL",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "257B Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/lsoul.officiel",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Well-known minimalist label. 9:30–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "jubin-studio",
   "name": "Jubin Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "4B Phan Kế Bính",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/jubinstudio",
   "website": "https://global.jubinstudio.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“The perfect wardrobe for petite girls.”",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "moodswings",
   "name": "Moodswings",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "75E Đặng Dung",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/moodswingsvn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "10:00–21:30; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cem-chi-em-minh",
   "name": "CEM — Chị Em Mình",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "26 Ký Con",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/cem_club",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vietnam-based; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "pomelo-flower",
   "name": "Pomelo Flower",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "245/43 Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/pomelo.flower",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Timeless fashion for ladies,” made in Saigon.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "clothes-bar",
   "name": "Clothes Bar",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "149/19 Lê Thị Riêng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/clothesbar.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Be your own muse.” Also a Singapore pop-up.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "jenea-by-jenny",
   "name": "Jenéa by Jenny",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "380 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/jeneabyjenny.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Recently moved to this new location.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "calista-de-minh-thanh",
   "name": "Calista de Minh Thanh",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "265 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/calistademinhthanh.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Also stocked on MEAN BLVD. Next to Enuff.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "enuff-studio",
   "name": "Enuff Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "261 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/enuffstudiobyst",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "HCMC-based; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "gout-de-jun",
   "name": "Goût De Jun",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "55 Nguyễn Trãi + 1 Trần Quang Diệu + TNP",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/goutdejun.ig",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Three points of sale across the centre.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hoang-studios",
   "name": "Hoang Studios",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "41 Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hoangstudios",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Sparse online presence — check it's still trading as fashion before you go.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "de-pure",
   "name": "De Pure",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "21 Đặng Thị Như — opening soon",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/depure.offical",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Store “coming soon”; online meanwhile. Faces Daphale.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "arya",
   "name": "Arya",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "386 Concept + Daspace, 46/13 Trần Quý Khoách (D1 · Tân Định)",
   "area": "D1 / D3",
   "area_detail": "D1 / D3 · hubs",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/arya.theofficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sold via multi-brand hubs; no standalone store.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "babie-club",
   "name": "Babie Club",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "The New Playground + 11 Garmentory",
   "area": "D1",
   "area_detail": "D1 · hubs",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/babieclub_wear",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sun-ready shorts & daily wear via two hubs.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "elena-ngn",
   "name": "Elena NGN",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Stocked at Rue Miche, 9B Phùng Khắc Khoan",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/elena.ngn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Flowers on men.” Own Hanoi store closed.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "teddy-and",
   "name": "Teddy And",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Pop-up @ Rue Miche L'Édition, 171 Đồng Khởi",
   "area": "D1",
   "area_detail": "D1 · Đồng Khởi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "https://instagram.com/teddyand",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Summer pop-up — check IG it's still running.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "whose-studio",
   "name": "Whose Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "386/15 Lê Văn Sỹ",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/whose.studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“New home” — recently relocated. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "firefly-studio",
   "name": "Firefly Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "816/24 Trường Sa",
   "area": "D3",
   "area_detail": "D3 · Nhiêu Lộc",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/firefly_studio.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Has a swim line (FFSD). 10:30–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "daniv-dear",
   "name": "Daniv Dear",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "4F, 563/32 Nguyễn Đình Chiểu",
   "area": "D3",
   "area_detail": "D3 · P.2",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/daniv.dear",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Coquette-leaning RTW. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "resel-studio",
   "name": "Résel Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "245 Võ Văn Tần",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/resel.stu",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Slow fashion, in-house production; Bangkok branch too.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "resel-bridal",
   "name": "Résel Bridal",
   "category": "Bridal",
   "specialises_in": "",
   "address": "245 Võ Văn Tần",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/resel.bridal",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Private 1:1 bridal fittings, by appointment.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "moulin-rose",
   "name": "Moulin Rose",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "48 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/moulinrose.stu",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "On the Trần Quang Diệu design strip.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tartan-studios",
   "name": "Tartan Studios",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "70 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/tartan_studios",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“What creates you creates happiness.”",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sassy-sis",
   "name": "Sassy Sis",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "441/36 Nguyễn Đình Chiểu",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/sassysis_br",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "10:00–20:30 daily.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "so-dope-club",
   "name": "So Dópe Club",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "1F, 353 Võ Văn Tần + 97 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/sodope.club",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Streetwear-leaning; two D3 doors.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "18-again",
   "name": "18 Again",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "52 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/18again.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Orders routed via @eighteen.loveyou for now. 10:00–21:45.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "baabeeboo",
   "name": "BaaBeeBoo",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "2F, 6 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/baabeeboo.club",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Above Kathy Atelier. 13:30–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cherieon",
   "name": "Chérieon",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "76 Trần Quang Diệu + Vincom Đồng Khởi B2",
   "area": "D3 / D1",
   "area_detail": "D3 / D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/cherieon_official",
   "website": "",
   "materials": "",
   "occasions": "night; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Heaven dress in temptation.”",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "caleelilou",
   "name": "caleélilou",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "136/5 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/caleelilou.studio",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Softly feminine; fitting by appointment.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "la-vierge",
   "name": "La Vierge",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "225/6 Nguyễn Đình Chiểu",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/lavierge.vn",
   "website": "",
   "materials": "",
   "occasions": "night; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "/lavjɛʁʒ/ Where every touch ignites desire. Ships worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chan-club",
   "name": "Chan Club",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "154 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/chanclub.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Based in Việt Nam, ships worldwide. Các sản phẩm bên shop là hàng thiết kế và tự sản xuất — không bán trên sàn thương mại điện tử.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rever",
   "name": "Rêver",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "91 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/rever.clothings",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "New drop weekly.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mooris",
   "name": "Mooris",
   "category": "Luxury",
   "specialises_in": "",
   "address": "234 Võ Văn Tần, P.5, Q.3",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/moorisclothing",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "DM for orders — ships worldwide. Hotline +84 765 793 515.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "11-garmentory",
   "name": "11 Garmentory",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "117B Nguyễn Đình Chính, P. Cầu Kiệu, Phú Nhuận",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/11garmentory",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Multi-brand creative hub + café. 10:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "duu-stu",
   "name": "Duu Stu",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "117B Nguyễn Đình Chính, P. Cầu Kiệu, Phú Nhuận",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/duu.stu",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Lazy but chic” flagship — ground floor, 11 Garmentory.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "badchoices",
   "name": "Badchoices",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "117B Nguyễn Đình Chính, P. Cầu Kiệu, Phú Nhuận",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/badchoices.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Booth @ 11 Garmentory. “Bad choices make good stories.”",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "moon-me",
   "name": "Moon Me",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "330/1D Phan Đình Phùng",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/moon_me.studio",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Upcycled/custom 2nd-hand; opened May 2026.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "l-espoir",
   "name": "L'Espoir",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "489A/4 Huỳnh Văn Bánh",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/lespoir.com.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "9:30–22:00; nationwide COD.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "liniss",
   "name": "Liniss",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "254 Huỳnh Văn Bánh",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/liniss.official",
   "website": "https://liniss.com/",
   "materials": "",
   "occasions": "night",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Since 2018 — modern feminine RTW on sensuality, feminism & independence.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "by-vee",
   "name": "By Vee",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "50 Trần Huy Liệu",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/byvee.style",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "9:00–22:00; cheaper in-store than Shopee.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tiela",
   "name": "Tiela",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "42 Trần Huy Liệu",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/tiela.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Made for your inner muse.” 9:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chou-chou",
   "name": "Chou Chou",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "100A5 Thích Quảng Đức + 324 Huỳnh Văn Bánh",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/__chouchou.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Two Phú Nhuận branches.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-fance",
   "name": "The Fancé",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "111C Hoa Lan + 11 Garmentory",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thefance.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Also a Hanoi floor at Lotte Center.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "nosbyn-studio",
   "name": "Nosbyn Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "06 Đặng Hữu Phổ",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/nosbyn_studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "10:00–20:00 daily; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-country-boutiques",
   "name": "The Country Boutiques",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "2F, 123 Trần Hưng Đạo",
   "area": "Q5",
   "area_detail": "Q5 · Chợ Lớn",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thecountry_boutiques",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide delivery.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "glamdoll",
   "name": "Glamdoll",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "346 Lê Văn Sỹ",
   "area": "Tân Bình",
   "area_detail": "Tân Bình",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/glamdoll_0fficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Long-running local RTW.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "olv",
   "name": "OLV",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Flagship 127–129 Nguyễn Trãi, D1",
   "area": "Nationwide",
   "area_detail": "Nationwide · 24 stores",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/olv.officiel",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "24 stores VN-wide; see olv.vn/pages/our-stores.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "joven",
   "name": "Joven",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "joven.vn store locator",
   "area": "HCMC",
   "area_detail": "HCMC · 9 stores",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/joven.fashion",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "9 stores across HCMC.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ivy-moda",
   "name": "IVY moda",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "ivymoda.com/page/cuahang",
   "area": "Nationwide chain",
   "area_detail": "Nationwide chain",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ivy_moda",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Major nationwide womenswear chain.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "laviem",
   "name": "LAVIEM",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "289 Võ Văn Tần (HCMC) +4 more",
   "area": "HCMC + Hanoi",
   "area_detail": "HCMC + Hanoi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/laviemvn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "5 stores incl. Hanoi & Thái Nguyên.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hapas",
   "name": "Hapas",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "hapas.vn/pages/dia-diem-cua-hang",
   "area": "Multi-branch",
   "area_detail": "Multi-branch",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hapas.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Pretty Normal” everyday chain.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dirtycoins",
   "name": "DirtyCoins",
   "category": "Menswear",
   "specialises_in": "",
   "address": "The New Playground, 26 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "tees 300–700k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/dirtycoins.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Arguably Vietnam's biggest streetwear name — heavy branding, hip-hop-adjacent. Destination flagship at 561 Sư Vạn Hạnh (D10); also TNP @ Vincom Đồng Khởi, Grand Park & Aeon Bình Tân. 9:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "icondenim",
   "name": "ICONDENIM",
   "category": "Menswear",
   "specialises_in": "",
   "address": "12–12bis Cách Mạng Tháng 8 + 261 Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "jeans 500–700k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/icondenim.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Denim-first men's casual chain — one of HCMC's largest local menswear retailers; 13 city stores (D7, Tân Phú, Bình Thạnh…). 8:30–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "degrey",
   "name": "Degrey",
   "category": "Menswear",
   "specialises_in": "",
   "address": "24 Hồ Biểu Chánh",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/degrey.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Gen-Z streetwear mixing Vietnamese cultural motifs; also 67–69 Đường D10 (Tân Phú) + 382D Trần Hưng Đạo (D5 · Chợ Lớn).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bad-habits",
   "name": "Bad Habits",
   "category": "Menswear",
   "specialises_in": "",
   "address": "22 Lê Thị Riêng + 42 Tôn Thất Thiệp + TNP",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/badhabitsstore.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Saigon unisex streetwear (est. 2017) with Vietnamese-culture graphics; 4th door at 2 Trần Huy Liệu, Phú Nhuận. Also Hanoi, Cần Thơ & Bangkok.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hades-studio",
   "name": "HADES Studio",
   "category": "Menswear",
   "specialises_in": "",
   "address": "B1 Vincom Đồng Khởi + 152 Trần Quang Diệu",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hades.studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "First-wave VN streetwear — darker, grunge-leaning design language. (Older lists citing Gò Vấp/Phạm Ngũ Lão branches are stale.)",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "routine",
   "name": "Routine",
   "category": "Menswear",
   "specialises_in": "",
   "address": "523A Quang Trung",
   "area": "Gò Vấp",
   "area_detail": "Gò Vấp",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "400–800k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/routine_official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Menswear-rooted, now VN's benchmark for office-to-weekend basics; 1,000 m² keystone store (May 2025) + Aeon Bình Tân & Tân Phú Celadon malls. 9:00–22:00 daily. See also Routine U Space (Q10) for the two-floor concept version.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "routine-u-space",
   "name": "Routine U Space",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "583 Sư Vạn Hạnh",
   "area": "Q10",
   "area_detail": "Q10 · Hòa Hưng",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "400–800k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/routine_official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Routine's two-floor concept space, and the rare Saigon store that is a whole afternoon rather than a stop — budget 2 hours. Ground: casual wear, accessories, café. Upstairs: streetwear, linen & silk pieces, plus a jewellery counter, bakery and ice cream. Pair it with DirtyCoins' destination flagship at 561, a few doors down.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aristino",
   "name": "Aristino",
   "category": "Menswear",
   "specialises_in": "",
   "address": "L2-17, Vincom Đồng Khởi, 72 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1 · Đồng Khởi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "shirts 700k–1.5M₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/aristino_official",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "K&G's premium men's brand — sharp shirts, polos & suiting-adjacent smart-casual; 30+ HCMC showrooms (Crescent Mall, Vincom Gò Vấp, D3/D5/Tân Bình). Mall showrooms 9:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "moi-dien",
   "name": "Môi Điên",
   "category": "Menswear",
   "specialises_in": "",
   "address": "28 Tôn Thất Thiệp",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "~1–3M₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/moidienstudio",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Tom Trandt's cult experimental label — deconstructed tailoring, upcycling, unisex statement pieces. Call ahead ☎ 090 395 12 12.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cao-minh-saigon",
   "name": "Cao Minh Saigon",
   "category": "Menswear",
   "specialises_in": "",
   "address": "74/6 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "from ~14M₫",
   "access": "by appointment",
   "instagram": "https://instagram.com/caominh1948",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Vietnam's oldest tailoring house (est. 1948) — the prestige choice; heritage atelier villa at 193/13 Điện Biên Phủ, Bình Thạnh by appointment. ~9:00–18:00, reservations recommended.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sir-tailor",
   "name": "SIR Tailor",
   "category": "Menswear",
   "specialises_in": "",
   "address": "207F Nguyễn Văn Thủ",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "from 7.9M₫",
   "access": "by appointment",
   "instagram": "https://instagram.com/sirtailorvn",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Modern gentleman's atelier since 2013 — full-canvas suits from 7.9M₫ (Asian cloth) / 16.9M₫ (Italian). Fittings by appointment; 21–30 day turnaround, minimum two fittings.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "h-and-d-tailor",
   "name": "H&D Tailor",
   "category": "Menswear",
   "specialises_in": "",
   "address": "Store No. 5, New World Saigon Hotel arcade, 76 Lê Lai",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "from ~6.5M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Third-generation master tailor Tạ Quốc Hưng — an expat & business-traveler standby for 20 years; tropical-weight wools a specialty. Mon–Sat ~9:00–19:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "le-thanh-hoa",
   "name": "Le Thanh Hoa",
   "category": "Bridal",
   "specialises_in": "",
   "address": "67 Sương Nguyệt Ánh",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/lethanhhoa_bridal",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Dresses Miss Universe VN; evening + bridal. Hanoi branch too.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chung-thanh-phong",
   "name": "Chung Thanh Phong",
   "category": "Bridal",
   "specialises_in": "",
   "address": "189/1B Cống Quỳnh",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/chungthanhphongbridal",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's celebrity wedding-dress name.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "phan-huy",
   "name": "Phan Huy",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Showroom, Tân Bình (DM to book)",
   "area": "Tân Bình",
   "area_detail": "Tân Bình",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/phanhuy.official",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Jan 2026: first Vietnamese on the official Paris Haute Couture calendar.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sixdo",
   "name": "SIXDO",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Flagship 147 Đồng Khởi (+11 more)",
   "area": "D1",
   "area_detail": "D1 · 12 HCMC stores",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/sixdovn",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Đỗ Mạnh Cường's diffusion RTW chain — feminine floral dresses at scale. (His couture is the separate DMC label.)",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "valenciani",
   "name": "Valenciani",
   "category": "Luxury",
   "specialises_in": "",
   "address": "26 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/valenciani1",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Adrian Anh Tuấn's floaty, ultra-feminine gowns & resort — a red-carpet fixture.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vungoc-and-son",
   "name": "VUNGOC&SON",
   "category": "Luxury",
   "specialises_in": "",
   "address": "85 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/vungocsonofficial",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vietnam's colourful duo — vivid, opulent red-carpet gowns for beauty queens.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "do-long",
   "name": "Đỗ Long",
   "category": "Luxury",
   "specialises_in": "",
   "address": "442 Võ Văn Tần",
   "area": "D3",
   "area_detail": "D3 · Bàn Cờ",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/dolongofficial",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "High-end women's RTW + evening gowns for celebs & pageant queens.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "linh-nga-couture",
   "name": "Linh Nga Couture",
   "category": "Bridal",
   "specialises_in": "",
   "address": "284A Nam Kỳ Khởi Nghĩa",
   "area": "D3",
   "area_detail": "D3 · Võ Thị Sáu",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/linhngacouture",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Haute-couture wedding gowns + heritage eveningwear; also a Hanoi flagship.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "li-lam-lam",
   "name": "LI LAM / LAM",
   "category": "Luxury",
   "specialises_in": "",
   "address": "71 Mạc Thị Bưởi + 76A Lê Lợi + Crescent Mall",
   "area": "D1 / D7",
   "area_detail": "D1 / D7",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/lamboutiquevn",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Minimalist, sensual, fluid womenswear; the layered organza Timeless skirt.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "gia-studios",
   "name": "GIA Studios",
   "category": "Luxury",
   "specialises_in": "",
   "address": "125 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/gia_studios",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Lâm Gia Khang's quiet luxury — craft-driven minimalism; stocked at Lane Crawford & Farfetch.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "fanci-club",
   "name": "Fancì Club",
   "category": "Luxury",
   "specialises_in": "",
   "address": "186 Nguyễn Văn Hưởng",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/fanci.club",
   "website": "",
   "materials": "",
   "occasions": "night; bday; event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cult Y2K corsetry & rosette dresses; worn by Bella Hadid, Hailey Bieber, BLACKPINK. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "minh-tuan-couture",
   "name": "Minh Tuan Couture",
   "category": "Luxury",
   "specialises_in": "",
   "address": "416/39/13 Dương Quảng Hàm",
   "area": "Gò Vấp",
   "area_detail": "Gò Vấp",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/ntk_minhtuan.nguyen",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The beauty-queens' designer — hand-beaded gowns & national costumes (H'Hen Niê).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "nguyen-hoang-tu",
   "name": "Nguyễn Hoàng Tú",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Appointment / DM — no public address",
   "area": "By appointment",
   "area_detail": "By appointment",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/nguyenhoangtuofficial",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Conceptual artisanal womenswear, sculptural hand-sewing; relaunched May 2026. Confirm address by DM.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "metiseko",
   "name": "Metiseko",
   "category": "Luxury",
   "specialises_in": "",
   "address": "157 Đồng Khởi",
   "area": "D1",
   "area_detail": "D1 · Sài Gòn ward",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/metiseko",
   "website": "",
   "materials": "cotton; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sustainable print-driven organic-cotton & natural-silk resort wear; controls its whole supply chain. Also Hội An & Hanoi. 8:30–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "caostu",
   "name": "CAOSTU",
   "category": "Luxury",
   "specialises_in": "",
   "address": "7/5 Kỳ Đồng + Vincom Đồng Khởi B1",
   "area": "D3",
   "area_detail": "D3 · Nhiêu Lộc",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/caostu.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sculptural layered construction, signature metal eyelets; gender-neutral.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "subtle-le-nguyen",
   "name": "Subtle Le Nguyen",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Stocked at Rue Miche + L'Édition",
   "area": "D1",
   "area_detail": "D1 · via Rue Miche",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/subtlelenguyen",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Minimalist contemporary womenswear; own showroom in Hanoi. HCMC = stockist only.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "la-pham",
   "name": "La Phạm",
   "category": "Luxury",
   "specialises_in": "",
   "address": "3F, 125D Lò Đúc",
   "area": "Hanoi",
   "area_detail": "Hanoi",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/laphamdesign",
   "website": "",
   "materials": "hemp",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Indigenous-fibre luxury — hemp, pandan, hand-dyed brocade + ethnic-minority craft; Paris/London FW. Online/appt for Saigon.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rue-des-chats",
   "name": "Rue Des Chats",
   "category": "Luxury",
   "specialises_in": "",
   "address": "2 Cổ Tân, Tràng Tiền",
   "area": "Hanoi",
   "area_detail": "Hanoi · Hoàn Kiếm",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ruedeschats",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Romantic Eurasian RTW with an upstairs tea salon (designer Anhuong Tran).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ao-dai-vo-viet-chung",
   "name": "Áo Dài Võ Việt Chung",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "241–243 Nguyễn Đình Chiểu",
   "area": "D3",
   "area_detail": "D3 · Bàn Cờ",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "silk",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "30-year veteran couturier; luxury áo dài & silk gala wear for celebrities and queens.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thuy-design-house",
   "name": "Thuy Design House",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "44B Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thuydesignhouse",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's most famous artistic áo dài designer; painterly brocades.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kinzu-ao-dai-song-toan",
   "name": "KINZU (Áo Dài Song Toàn)",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "460 Lê Văn Sỹ",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Fully made-to-measure áo dài; ~3.7–20M₫, 2–3 wks. ☎ 0933 848 943.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "le-saigonais",
   "name": "Le Saigonais",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "1F, 77–79 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Modern áo dài + concept store with café (dieuANH).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thai-tuan-silk",
   "name": "Thai Tuấn (silk)",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "419–419A Hai Bà Trưng",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Silk & jacquard by the metre — bring it to a tailor.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dong-dong-sai-gon",
   "name": "Dòng Dòng Sài Gòn",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "Workshop, Nguyễn Hữu Cảnh",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/dongdongsg",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "One-of-one bags from salvaged truck tarps — a great client gift.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sh-silk-embroidery",
   "name": "SH Silk Embroidery",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "114A/12 Trần Quốc Toản",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "True hand-embroidered (thêu tay) áo dài & dresses.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mangii-custom-shoes",
   "name": "ManGii Custom Shoes",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "228 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade custom leather shoes incl. women's; ~800k–3M/pair.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dung-tailor",
   "name": "Dung Tailor",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "221 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The classic “copy this garment exactly” shop; can finish in <3 days.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "maydo-saigon",
   "name": "Maydo Saigon",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "1F, 130 Pasteur",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Best recent reviews for women's eveningwear made-to-measure.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "duan-tailor",
   "name": "Duan Tailor",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "465A Điện Biên Phủ",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Heritage bespoke + áo dài; 24–48h express line.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "a-dong-silk",
   "name": "A Dong Silk",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "23C Lê Văn Miến",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The famous Hội An tailor's Saigon branch; dresses ~$40–150.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "olaben",
   "name": "Olaben",
   "category": "Activewear",
   "specialises_in": "",
   "address": "1M Đường số 10, Thảo Điền + 35 Nguyễn Trãi",
   "area": "Thảo Điền / D1",
   "area_detail": "Thảo Điền / D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/olaben.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's flagship premium activewear; the Thảo Điền store has its own yoga/Reformer studio.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "eql-apparel",
   "name": "EQL Apparel",
   "category": "Activewear",
   "specialises_in": "",
   "address": "46 Võ Thị Sáu",
   "area": "D1/D3 edge",
   "area_detail": "D1/D3 edge",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/eql.apparel",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Saigon-born studio-to-street; also a Six Senses Côn Đảo boutique.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "fitme",
   "name": "Fitme",
   "category": "Activewear",
   "specialises_in": "",
   "address": "308–310 Xô Viết Nghệ Tĩnh",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/fitme.sportswearvn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Owns its factory; “second-skin” fabrics.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-gioi-do-tap",
   "name": "Thế Giới Đồ Tập",
   "category": "Activewear",
   "specialises_in": "",
   "address": "thegioidotap.vn locator",
   "area": "Nationwide",
   "area_detail": "Nationwide · 20+",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Biggest local activewear chain (house brands ICADO/PAVO).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "shamdi",
   "name": "Shamdi",
   "category": "Activewear",
   "specialises_in": "",
   "address": "217 Lê Văn Sỹ",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Lifetime product warranty; also Đà Nẵng, Nha Trang.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "supersports",
   "name": "Supersports",
   "category": "Activewear",
   "specialises_in": "",
   "address": "Crescent Mall + 92–94 Nam Kỳ Khởi Nghĩa",
   "area": "D7 / D1",
   "area_detail": "D7 / D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Authorized route to On Running & HOKA.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rebn",
   "name": "REBN",
   "category": "Activewear",
   "specialises_in": "",
   "address": "rebnofficial.com",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/rebnofficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Best online-only local pick; minimalist, cut for VN proportions.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "uv100",
   "name": "UV100",
   "category": "Activewear",
   "specialises_in": "Sun protection",
   "address": "46 Nguyễn Bỉnh Khiêm (D1) + 645 Nguyễn Đình Chiểu (D3)",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "ARPANSA-certified UPF 50+ — the measurable one. Taiwanese, distributed by Smarttex.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hinlet",
   "name": "Hinlet",
   "category": "Activewear",
   "specialises_in": "Sun protection",
   "address": "340D Hoàng Văn Thụ",
   "area": "Tân Bình",
   "area_detail": "Tân Bình",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Sun-resistant fashion since 2016.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "momiu",
   "name": "MOMIU",
   "category": "Activewear",
   "specialises_in": "Sun protection",
   "address": "299 Thoại Ngọc Hầu",
   "area": "Tân Phú",
   "area_detail": "Tân Phú",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "The beloved local sun-jacket house.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tokyolife",
   "name": "TokyoLife",
   "category": "Activewear",
   "specialises_in": "Sun protection",
   "address": "683A Âu Cơ",
   "area": "Tân Phú",
   "area_detail": "Tân Phú",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Japanese-tech UV “SunStop” shirts, UPF 50+ claimed. Also 73/4b Lê Văn Khương, D12 (outside the mapped zones).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "seeson",
   "name": "SEESON",
   "category": "Accessories",
   "specialises_in": "Eyewear",
   "address": "199 Điện Biên Phủ",
   "area": "D3",
   "area_detail": "D3 · Xuân Hòa",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/seesonvn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's leading frame designer; flagship has in-house optometry + café.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-purists-club",
   "name": "The Purists Club",
   "category": "Accessories",
   "specialises_in": "Eyewear",
   "address": "2F, 80 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/tpceyewear",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Collector-grade eyewear: Jacques Marie Mage, Kuboraum, Matsuda…",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ananas",
   "name": "Ananas",
   "category": "Accessories",
   "specialises_in": "Shoes",
   "address": "386/4 Lê Văn Sỹ + 41 Đặng Thị Nhu +2",
   "area": "D3 / D1 / Bình Thạnh",
   "area_detail": "D3 / D1 / Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ananasvn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's top vulcanized-sneaker brand.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "shondo",
   "name": "Shondo",
   "category": "Accessories",
   "specialises_in": "Shoes",
   "address": "203 Hai Bà Trưng + 66 Nguyễn Trãi",
   "area": "D3 / D5",
   "area_detail": "D3 / D5 · 13+ stores",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/shondo.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Gen-Z sandals/sneakers/clogs.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vascara",
   "name": "Vascara",
   "category": "Accessories",
   "specialises_in": "Shoes",
   "address": "Flagship 375–377 Nguyễn Đình Chiểu",
   "area": "Nationwide",
   "area_detail": "Nationwide · 120+",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/vascara.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Polished women's work-wardrobe shoes & bags.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "juno",
   "name": "Juno",
   "category": "Accessories",
   "specialises_in": "Shoes",
   "address": "248 Phan Đình Phùng + 360 Hai Bà Trưng",
   "area": "Nationwide",
   "area_detail": "Nationwide · 90+",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/juno.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Seedcom-backed; fast design turnover.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cnes-shoemaker",
   "name": "CNES Shoemaker",
   "category": "Accessories",
   "specialises_in": "Shoes",
   "address": "75 Trần Đình Xu + 206 Lê Lai",
   "area": "D1 / Tân Bình",
   "area_detail": "D1 / Tân Bình",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/cnes_shoemaker",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Goodyear-welted + bespoke since 1994; mostly men's.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chautfifth",
   "name": "Chautfifth",
   "category": "Accessories",
   "specialises_in": "Bags",
   "address": "288A7 Nam Kỳ Khởi Nghĩa",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/chautfifth",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handcrafted structured handbags — the local designer-bag name of the moment.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "curnon",
   "name": "Curnon",
   "category": "Accessories",
   "specialises_in": "Watches",
   "address": "348 Lê Văn Sỹ",
   "area": "D3",
   "area_detail": "D3 · Nhiêu Lộc",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/curnon.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "VN's first homegrown fashion-watch brand (2016).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "shimmer-silver",
   "name": "Shimmer Silver",
   "category": "Accessories",
   "specialises_in": "Jewelry",
   "address": "128 Lê Lai",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/shimmersilverjewelry",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade silver + natural gemstones; VN motifs.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ame-jewellery",
   "name": "AME Jewellery",
   "category": "Accessories",
   "specialises_in": "Jewelry",
   "address": "15F Vincom Center Đồng Khởi",
   "area": "D1",
   "area_detail": "D1 · Đồng Khởi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/amejewelleryofficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Bespoke gold/diamonds/pearls, by appointment; ships to 26 countries.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "floralpunk",
   "name": "Floralpunk",
   "category": "Accessories",
   "specialises_in": "Jewelry",
   "address": "31–33 Thạch Thị Thanh",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/floralpunk",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Julia Đoàn's cult accessories label — jewelry, bags, eyewear.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lace-lingerie-lover",
   "name": "Lace Lingerie Lover",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "48 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "170–350k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/lace.lingerielover",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Handmade since 2018 and the name most clients already know — lace, embroidered mesh, ribbon straps; 227k on IG, ships worldwide. ☎ 090 691 3207. Its own posts have shown a door at 51 Trần Quang Diệu and older lists give 249 Huỳnh Văn Bánh (Phú Nhuận) — the strip is small, but confirm the number on IG before you go.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-clothe",
   "name": "The Clothé",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "6D1 Phan Kế Bính",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "300–500k₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/theclothe",
   "website": "https://theclothe.vn/",
   "materials": "cotton; linen; silk",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Designed-lingerie house since 2015 — bralettes, push-ups and briefs in lace, cotton, linen and silk. 11:00–21:00; orders also run through Shopee and Facebook. The older 339/58B Lê Văn Sỹ (D3) door still shows on listings.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "fragile-spine",
   "name": "Fragile Spine",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "Rm 34, 3F, 26 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "https://www.facebook.com/FragileSpine/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Elegant handmade lingerie line since 2014, up in the 26 Lý Tự Trọng apartment block (the New Playground building). Facebook-led — message before you climb.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "pur-braslove",
   "name": "PUR. Braslove",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "36 Trần Huy Liệu",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/pur.braslove",
   "website": "https://purbraslove.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade bralettes in light fabrics, plus a small rail of imported names. Fits and advises on body type rather than just selling a size. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bralette-s-house",
   "name": "Bralette's House",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "351/24 Lê Văn Sỹ",
   "area": "D3",
   "area_detail": "D3 · P.13",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://bralettehousevn.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Vietnamese-made end to end — fabric, cut and QC in house; creative cuts, lace panels and embroidery. 9:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cornpink-house",
   "name": "CornPink House",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "318/65 Phạm Văn Hai + 11/23 Phan Huy Ôn (Bình Thạnh) + 417/24A Quang Trung (Gò Vấp)",
   "area": "Tân Bình",
   "area_detail": "Tân Bình",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "50–400k₫",
   "access": "by appointment",
   "instagram": "",
   "website": "https://cornpinkhouse.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Self-designed and hand-sewn sets at the softest prices in the city. Three home-studio doors down alleys — message first, don't just turn up.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mustoto",
   "name": "Mustoto",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "31 Đường 27A, P. Bình Trưng",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Bình Trưng",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://mustoto.com/",
   "materials": "tencel",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Wire-free bras and loungewear in Lyocell — ask for the Easy Lyocell line. Studio hours 8:00–17:00, so it's a morning stop; the 187 Nguyễn Đình Chiểu (D3) address on listicles is stale.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sexy-forever",
   "name": "Sexy Forever",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "291 Võ Văn Tần + 119 Lê Văn Sỹ (Phú Nhuận) + 205 Phan Đình Phùng",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://sexyforever.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Handmade lace sets and lace sleepwear, restocked constantly, with cup runs past the usual local S/M/L. 9:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lamluy",
   "name": "Lamluy",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "274/10 Nguyễn Văn Đậu + 41/4 Calmette (D1)",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Cotton-first designer lingerie for younger frames, 8:00–22:00. The lamluy.vn site was down when I checked in Aug 2026 — confirm on Facebook it's still trading before making the trip.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "seti-house",
   "name": "Seti House",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "14 Nguyễn Hữu Cầu + 599 Cách Mạng Tháng 8 (Q10)",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Bralettes by the wall — plain everyday cuts through to themed seasonal drops. Facebook-led; ring ahead.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "linari",
   "name": "Linari",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "A3 Nguyễn Thần Hiến",
   "area": "Q4",
   "area_detail": "Q4 · P.18",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/linari.88",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Bralette specialist off the tourist grid, run through Instagram; frequent buy-a-bra-get-a-brief promos. Q4 is a short bridge hop from D1.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thong-tha-lingerie",
   "name": "Thong Thả Lingerie",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "Instagram DM — no published shop door",
   "area": "Online",
   "area_detail": "Online · SGN",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/thongtha.lingerie",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Saigon IG lingerie studio, 10:00–21:00 by message. ☎ 07 6747 0109.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "daphale-studios",
   "name": "Daphale Studios",
   "category": "Lingerie & intimates",
   "specialises_in": "Lingerie line",
   "address": "272C Pasteur + 22 Đặng Thị Nhu + B1 Vincom Đồng Khởi",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/daphalestudios",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Thảo Nhi Lê's house runs a lacy lingerie line beside the RTW — the easiest designer lingerie to buy in a proper store, and it ships worldwide. Same doors as the womenswear listing.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lace-the-label",
   "name": "Lace The Label",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "Instagram / Facebook orders",
   "area": "Hanoi",
   "area_detail": "Hanoi",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/lace.thelabel",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Handmade basic bralettes, made in Vietnam. Hanoi-based — nationwide shipping; DM about overseas.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "corele-v",
   "name": "Corèle V.",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "10B Cách Mạng Tháng 8 + Crescent Mall (D7) + Vincom Thảo Điền",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://corele-v.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "French house (Corèle International) that opened its first Vietnam store in 2017 — the upmarket fitting alternative to Wacoal. ☎ 0932 665 523.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "triumph",
   "name": "Triumph",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "44 Ba Tháng Hai (Q10) + counters in most malls",
   "area": "Nationwide",
   "area_detail": "Nationwide · mall counters",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://vn.triumph.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "European heritage brand (est. 1922). Not a discovery — but dependable band-and-cup sizing when a local label only has S/M/L.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "pandemos",
   "name": "Pandemos",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "205 Lý Tự Trọng + L2 Takashimaya + Vincom Thảo Điền + SC VivoCity",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "",
   "website": "https://pandemos.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Multi-brand lingerie retailer — Guy Laroche Lingerie, AnneBra and other imported labels under one roof. One stop to try several fits. ☎ 0943 405 353.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vera",
   "name": "Vera",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "500 Cách Mạng Tháng 8",
   "area": "D3",
   "area_detail": "D3 · P.11",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Vietnam's best-known homegrown lingerie label (Sonkim) — conservative cuts, wide size run, sold in department stores nationwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ibasic",
   "name": "iBasic",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "L3 Saigon Centre, 94–96 Nam Kỳ Khởi Nghĩa + 403–405 Nguyễn Đình Chiểu (D3)",
   "area": "D1 / D3",
   "area_detail": "D1 / D3 · 15 stores",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://ibasicvietnam.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "The everyday basics chain, women's and men's — cheap, everywhere, and fine for filler in a bulk order. Fibre content varies by line; ask rather than assume cotton.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ladali",
   "name": "Ladali",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "80 Lê Văn Sỹ",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://ladali.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Trend-led young lingerie with gift-worthy packaging. 9:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bom-sister",
   "name": "Bom Sister",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "422 Võ Văn Tần",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "38–148k₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://bomsister.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "Fixed-price budget racks — bralettes around 88k₫. Same Võ Văn Tần block as Sexy Forever, so the two pair on one walk.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vincy-homewear",
   "name": "VINCY Homewear",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "248 Hai Bà Trưng, P. Tân Định, Q.1",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "sets ~240–740k₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://vincy.com.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cotton/kate/tole homewear chain, 6 HCMC stores — skip the satin lines, buy the cotton. Hotline 7:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "onoff",
   "name": "ONOFF",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "366 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://onoff.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Cotton-first underwear & homewear chain (est. 2005) — sleepwear for women and men; 8 HCMC-area stores, live locator at onoff.vn.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mialala",
   "name": "Mialala",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "192 Cách Mạng Tháng 8, P.10, Q.3",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://mialala.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Lingerie + sleepwear house, 54 stores nationwide — ask for the cotton and đũi pieces; the “lụa” sets are synthetic satin.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "metiseko",
   "name": "Metiseko",
   "category": "Sleepwear",
   "specialises_in": "Silk & lounge line",
   "address": "157 Đồng Khởi, P. Bến Nghé, Q.1",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://metiseko.com/",
   "materials": "cotton; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Mulberry silk + organic cotton, printed in-house — kimonos, robes and silk camisoles for tropical lounging. Same Đồng Khởi door as the resort-wear boutique. Daily 8:30–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "catherine-denoual-maison",
   "name": "Catherine Denoual Maison",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "38 Lý Tự Trọng, Q.1",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "linen 1.25–3.13M₫ · silk 1.95–5.73M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://www.catherinedenoual.com/",
   "materials": "linen; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Saigon linen house — stone-washed linen & silk pyjamas, kimonos, nightdresses; the city's best sleep fabrics. +84 28 3823 9394.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "wacoal",
   "name": "Wacoal",
   "category": "Lingerie & intimates",
   "specialises_in": "Bra fitting",
   "address": "L2 Takashimaya, 65 Lê Lợi + 232 Hai Bà Trưng (Tân Định)",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://wacoal.com.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "The most reliable bra fitting in the city — a real Japanese sizing service, 8 HCMC-area counters. Nightdresses and sleep sets sit alongside the lingerie core, so it doubles as a sleepwear stop.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tricia-and-verona",
   "name": "Tricia & Verona",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "37 Đông Du, Q.1",
   "area": "D1",
   "area_detail": "D1 · Đông Du",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "https://triciaandverona.com/",
   "materials": "silk; cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Family bespoke house opposite the Sheraton — made-to-measure silk/cotton PJ sets in your fabric; email sales@triciaandverona.com first.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thomas-nguyen-tailor",
   "name": "Thomas Nguyen Tailor",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "445/2/2G Quang Trung, P.10, Gò Vấp",
   "area": "Gò Vấp",
   "area_detail": "Gò Vấp",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "https://thomasnguyentailor.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Bespoke house since 2012 — treat pyjamas as a custom shirt-and-trouser commission in your fabric; alterations up to 3 years.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mira-emb",
   "name": "Mira Emb",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "135 Lê Duẩn",
   "area": "Hanoi",
   "area_detail": "Hanoi",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/mira.emb",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade embroidery.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "germe",
   "name": "Gèrme",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "188 Bà Triệu + 237 Cầu Giấy + 73 Tràng Thi",
   "area": "Hanoi",
   "area_detail": "Hanoi · 3 stores",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/germe.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "9:00–22:00; freeship nationwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ce-ce",
   "name": "CE CE",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "115B6 (verify) Phạm Ngọc Thạch",
   "area": "Hanoi",
   "area_detail": "Hanoi · Đống Đa",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ce.ce_studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“More value than you expect.” Made in VN.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "happy-hahaha-studio",
   "name": "Happy Hahaha Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "14B1 Lý Nam Đế",
   "area": "Hanoi",
   "area_detail": "Hanoi · Hoàn Kiếm",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/happyhahahastudio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Own designs + China/Korea in-stock mix.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "striped-t",
   "name": "Striped T",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "105B Thanh Bình, Hà Nội",
   "area": "Hanoi",
   "area_detail": "Hanoi",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/striped.t",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide shipping; confirm district.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "josephine-hanoi",
   "name": "Josephine (Hanoi)",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "275 Phố Huế",
   "area": "Hanoi",
   "area_detail": "Hanoi · Hai Bà Trưng",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/josephineofficial.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Hanoi branch of the D1 label.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lan-huong-fashion-house",
   "name": "Lan Hương Fashion House",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "18 Âu Cơ",
   "area": "Hanoi",
   "area_detail": "Hanoi · Tây Hồ",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Áo dài haute couture in a 1,300 m² colonial villa; state-event pieces.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tan-my-design",
   "name": "Tan My Design",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "61 Hàng Gai",
   "area": "Hanoi",
   "area_detail": "Hanoi · Hoàn Kiếm",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "4-generation hand embroidery + silk tailoring since 1969.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kilomet109",
   "name": "Kilomet109",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Studio, appointment only",
   "area": "Hanoi",
   "area_detail": "Hanoi · appt",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/kilomet109",
   "website": "",
   "materials": "hemp; cotton",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Seed-to-garment eco couture; VN's most internationally cited slow-fashion designer.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chats-by-c-dam",
   "name": "CHATS by C.DAM",
   "category": "Luxury",
   "specialises_in": "",
   "address": "47 Mai Hắc Đế",
   "area": "Hanoi",
   "area_detail": "Hanoi · Hai Bà Trưng",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/chatsbycdam",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Architectural couture; dressed Esther Yu at Cannes 2026.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hoang-minh-ha",
   "name": "Hoàng Minh Hà",
   "category": "Luxury",
   "specialises_in": "",
   "address": "Atelier by appointment",
   "area": "Hanoi",
   "area_detail": "Hanoi · appt",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/hoangminhha__",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Haute-couture incl. áo dài; opened Aquafina VIFW FW2022.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ha-linh-thu",
   "name": "Hà Linh Thu",
   "category": "Luxury",
   "specialises_in": "",
   "address": "59 Ngô Tất Tố, Bình Thạnh (HCMC) + Hanoi atelier",
   "area": "Bình Thạnh + Hanoi",
   "area_detail": "Bình Thạnh + Hanoi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/halinhthu",
   "website": "",
   "materials": "silk",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Hand-crafted silk “wearable art”; one of Hanoi's longest-running couture houses.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tran-hung",
   "name": "Trần Hùng",
   "category": "Luxury",
   "specialises_in": "",
   "address": "383 Nguyễn Duy Trinh, Thủ Đức (HCMC) + Hanoi",
   "area": "Thủ Đức + Hanoi",
   "area_detail": "Thủ Đức + Hanoi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/tranhungofficial",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "First Vietnamese London Fashion Week member; 12+ LFW collections.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "phan-dang-hoang",
   "name": "Phan Đăng Hoàng",
   "category": "Luxury",
   "specialises_in": "",
   "address": "36 Đặng Thị Nhu, D1 — single-source",
   "area": "D1",
   "area_detail": "D1 · Milan (verify)",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/_phandanghoang_",
   "website": "",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "First Vietnamese brand on the Milan Fashion Week runway; Forbes 30U30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dimo",
   "name": "Dimo",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Home atelier, online",
   "area": "Đà Nẵng",
   "area_detail": "Đà Nẵng",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/dimo.foru",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "“Tiệm may nhà làm.”",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "shu-shi",
   "name": "Shu Shi",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "60 Nguyễn Thị Minh Khai",
   "area": "Buôn Ma Thuột",
   "area_detail": "Buôn Ma Thuột",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/shushi_clothing",
   "website": "",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Linen; IG ~35% below Shopee.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mayhem",
   "name": "Mayhem",
   "category": "Vintage",
   "specialises_in": "",
   "address": "136/1 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/mayhem.saigon",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Saigon's vintage pioneer — Japan-sourced racks, strong tailoring-era pieces. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "maintwo",
   "name": "Maintwo",
   "category": "Vintage",
   "specialises_in": "",
   "address": "156/4B Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/maintwosg",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Y2K & '90s streetwear vintage since 2016 — hidden-alley shop. 10:00–21:00; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hebe-vintage",
   "name": "Hebe Vintage",
   "category": "Vintage",
   "specialises_in": "",
   "address": "2F backstairs, 42 Tôn Thất Thiệp",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hebevintage",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handpicked one-offs — denim maxis, Y2K; inside the 42 TTT thrift mall.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-normal",
   "name": "The Normal",
   "category": "Vintage",
   "specialises_in": "",
   "address": "52 Nguyễn Bá Huân",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thenormal_thriftshop",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated women's thrift — casual, feminine, retro; shoes-off fitting room. 10:00–20:00 daily.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "2-abnormal",
   "name": "2.abnormal",
   "category": "Vintage",
   "specialises_in": "",
   "address": "407/8 Lê Văn Sỹ, P.12",
   "area": "D3",
   "area_detail": "D3 · Lê Văn Sỹ",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/2.abnormal",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Reworked vintage + handmade accessories; worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cho-ban-co-do-si",
   "name": "Chợ Bàn Cờ đồ si",
   "category": "Vintage",
   "specialises_in": "",
   "address": "Bàn Cờ & hẻm 664 Nguyễn Đình Chiểu, P.3",
   "area": "D3",
   "area_detail": "D3 · Bàn Cờ",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Classic đồ si alley market — dig-for-it secondhand piles. Go morning, bargain gently.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "nhat-tao-secondhand-shops",
   "name": "Nhật Tảo secondhand shops",
   "category": "Vintage",
   "specialises_in": "",
   "address": "Nhật Tảo street, P.7",
   "area": "Q10",
   "area_detail": "Q10 · Nhật Tảo",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "A strip of đồ si houses; quality varies rack to rack — a hunting ground, not a boutique.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rue-miche-l-edition",
   "name": "Rue Miche L'Édition",
   "category": "Market",
   "specialises_in": "",
   "address": "Union Square B3, 171 Đồng Khởi",
   "area": "D1",
   "area_detail": "D1 · Đồng Khởi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ruemiche",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "SE Asia's largest multi-brand local-fashion store: 4,728 m², 120+ VN brands + rotating pop-ups. 10:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-new-playground",
   "name": "The New Playground",
   "category": "Market",
   "specialises_in": "",
   "address": "26 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thenewplayground",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Underground concept mall — 50+ local streetwear brands; seasonal events.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hello-weekend-market",
   "name": "Hello Weekend Market",
   "category": "Market",
   "specialises_in": "",
   "address": "Usually Hoa Lư Stadium, 2–4 Đinh Tiên Hoàng",
   "area": "D1",
   "area_detail": "D1 · roams",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "https://instagram.com/helloweekendmarket",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "HCMC's biggest youth fashion fair since 2013; check IG for the weekend venue.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-box-market",
   "name": "The Box Market",
   "category": "Market",
   "specialises_in": "",
   "address": "125 Hai Bà Trưng + Lê Lai",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated indie: young fashion, handmade accessories, vintage.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "saigon-flea-market",
   "name": "Saigon Flea Market",
   "category": "Market",
   "specialises_in": "",
   "address": "Boomerang Bistro",
   "area": "D7",
   "area_detail": "D7 · Phú Mỹ Hưng",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "1st & 3rd Sunday; handmade + vintage pioneer market.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "saigon-vintage-market",
   "name": "Saigon Vintage Market",
   "category": "Market",
   "specialises_in": "",
   "address": "Recent: Bloq Saigon",
   "area": "Roams",
   "area_detail": "Roams",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated vintage/preloved — a stylist favourite.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "saigon-urban-flea",
   "name": "Saigon Urban Flea",
   "category": "Market",
   "specialises_in": "",
   "address": "Saigon Outcast, 188/1 Nguyễn Văn Hưởng",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vintage/secondhand + artisan craft + workshops.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thiso-mall-pop-ups",
   "name": "Thiso Mall pop-ups",
   "category": "Market",
   "specialises_in": "",
   "address": "10 Mai Chí Thọ",
   "area": "Thủ Thiêm",
   "area_detail": "Thủ Thiêm",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "pop-up",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Rotating short brand pop-ups; check the current lineup.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ononmm",
   "name": "OnOnMM ®",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "1C Lê Thị Riêng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ononmm.monde",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Established minimalist label. 9:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cocosin",
   "name": "Cocosin",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "365 Võ Văn Tần",
   "area": "D3",
   "area_detail": "D3 · P.5",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/cocosin.official",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Long-running favourite; polished feminine RTW. 9:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "libe",
   "name": "Libé",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "52 Nguyễn Trãi + 26 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/libeworkshop",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Libé Workshop — elevated everyday staples.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "wephobia",
   "name": "Wephobia",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "98 Lý Tự Trọng",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/wephobiastudio",
   "website": "",
   "materials": "",
   "occasions": "night",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cool-girl contemporary RTW. 9:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "nosbyn",
   "name": "Nosbyn",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "9 Phan Chu Trinh + Thảo Điền",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/nosbyn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Minimalist wardrobe staples; also the Thảo Điền studio.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "daphale-studios",
   "name": "Daphale Studios",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "272C Pasteur + 22 Đặng Thị Như + Vincom",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/daphalestudios",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Contemporary designer RTW; three points of sale.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "whenever-atelier",
   "name": "Whenever Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "141/8 Bàn Cờ + Vincom 26 Lý Tự Trọng",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/whenever.atelier",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Tailoring-led womenswear. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kathy-atelier",
   "name": "Kathy Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "6 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/kathy.atelier.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Anchors the Trần Quang Diệu design strip. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "laneci",
   "name": "Laneci",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "27 Trần Quang Diệu",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/laneci.stu",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Refined feminine RTW on the TQD strip. 10:00–22:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "so-vintage",
   "name": "Sò Vintage",
   "category": "Vintage",
   "specialises_in": "",
   "address": "200 Nguyễn Thị Minh Khai, Phường Võ Thị Sáu, Quận 3",
   "area": "D3",
   "area_detail": "D3 · Võ Thị Sáu",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/sovintage_house",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated vintage.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "anna-clothes",
   "name": "Anna Clothes",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "292/26 CMT8 + 73 Nguyễn Cư Trinh + Gò Vấp",
   "area": "D3 / D1 / Gò Vấp",
   "area_detail": "D3 / D1 / Gò Vấp",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/annaclothing.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cute, affordable RTW; several branches.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "levents",
   "name": "Levents",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "325 Hoàng Sa + 139E Nguyễn Trãi + 842 Sư Vạn Hạnh",
   "area": "D1 / Q10",
   "area_detail": "D1 / Q10",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/leventsbrand",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cult local streetwear. 10:00–21:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hangkao-closet",
   "name": "Hangkao Closet",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "448/9 Lê Văn Sỹ",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hangkao_closet",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Trend-led local closet.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "veos",
   "name": "Veos",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "279 Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/veosbykhanh",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Contemporary RTW.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thao-bibi",
   "name": "Thao Bibi",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "128 Nguyễn Trãi",
   "area": "Q5",
   "area_detail": "Q5 · Chợ Quán",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/thao_bibii",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Popular local womenswear.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lalune",
   "name": "LaLune",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "laluneofficial.com — DM",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/_lalune_official_",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online gallery; elevated feminine RTW.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mael-femme",
   "name": "Mael Femme",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM for showroom/appointment",
   "area": "Online / showroom",
   "area_detail": "Online / showroom",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/mael.femme",
   "website": "https://mael.vn/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sells online; registered at Saigon Centre.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bupbes",
   "name": "Bupbes",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "bupbes.com",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "https://bupbes.com/",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online boutique.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kae",
   "name": "Kae",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · kae.fficial@gmail.com",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/kae_fficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aisytum",
   "name": "Aisytum",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "beacons.ai/by.aisytum",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aisytum",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Thiết kế; IG cheaper than Shopee.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "miah-noir",
   "name": "Miah Noir",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM, pre-order",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/miah.noir",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "No COD; worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "is-flourish",
   "name": "Is Flourish",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM to order",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/is.flourish",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade in Vietnam.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lussera",
   "name": "Lussera",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/lussera.vita",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Hometown HCMC; worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "szombies",
   "name": "Szombies",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/szombies",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/szombies.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "wabitales",
   "name": "Wabitales",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/wabitales",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/wabitales",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online clothing shop.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vanila-gals",
   "name": "Vanila Gals",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM / FB",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/vanila.gals",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Based in HCMC; worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "amory",
   "name": "Amory",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/amory.storevn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Embracing beauty, anywhere.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "xinh-ha",
   "name": "Xinh Hà",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "WhatsApp +84 964 989898",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/xinhhaofficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "RTW design; PayPal accepted.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sensore",
   "name": "Sensore",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · Zalo 0937427006",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/sensore.studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Saigon; 11:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lovelyn",
   "name": "Lovelyn",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "lovelyn.co",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/lovelyn.global",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "punch",
   "name": "Punch",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/punchvn",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/punch.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online in Saigon; worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "perpearl",
   "name": "Perpearl",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "perpearl.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/perpearlofficial",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Girls are Pearls.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "katherine-studio",
   "name": "Katherine Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee · linkbio",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/katherine_studios",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Made in VN; ships worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "jujubae",
   "name": "Jujubae",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/jujubae.official",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/jujubae.official",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Since 2021; coquette dresses.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lua-la-by-diem",
   "name": "Lụa Là by Diễm",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "vn.shp.ee/APdvJoh",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/lualabydiem",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Silk.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "oceara",
   "name": "OCÉARA",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/oceara.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vietnam-based online shop.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "some-official",
   "name": "Some Official",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "beacons.ai/someofficial",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/someofficial.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Minimal chic; no COD.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "brown-vn",
   "name": "Brown VN",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "brownvn.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/brown.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online exclusive, no Shopee.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "matemade",
   "name": "Matemade",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/matemade.vn",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/matemade.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Have a taste.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "jennie-choo",
   "name": "Jennie Choo",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "jenniechoo.vn",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/jenniechoo.official",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Princess-y dresses.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "by-cotno",
   "name": "By Cotno",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · cotno.loveu@gmail.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/bycotno",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide shipping.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "velvet-venom",
   "name": "Velvet Venom",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "velvetvenom.co",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/velvetvenomofficial",
   "website": "",
   "materials": "",
   "occasions": "night",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Slow fashion, handcrafted.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rid-kid-closet",
   "name": "Rid Kid Closet",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/ridkidcloset",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handmade custom couture.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "vintage-angel-tailor",
   "name": "Vintage Angel Tailor",
   "category": "Vintage",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/vintage.angel.tailor",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Made-to-measure, handmade limited.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "feiin-atelier",
   "name": "Feiin Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/feiin_atelier",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/feiin.atelier",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Lingerie sister label too.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dune-de-label",
   "name": "Dune De Label",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee VN/TH/SG",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/dune.delabel",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Bikini, resort & RTW.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aoi-zone",
   "name": "Aoi Zone",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aoi_zone",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Dolls of apocalypse.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "her-day-off",
   "name": "Her Day Off",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Stocked at @nayykiaa.empor",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/her.dayoff",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Stockist address unconfirmed.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sonancy-mood",
   "name": "Sonancy Mood",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/sonancy.mood",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "In the mood for summer.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aeva-atelier",
   "name": "Aeva Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "aevaatelier.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aevaatelier",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Check site for details.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "weekend-hub",
   "name": "Weekend Hub",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/weekendhub_official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Novel aesthetics for girls.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bubble",
   "name": "Bubble",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "bubbleslay.vn",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/bubble.slayyy",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "In-house designs.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aguja-studio",
   "name": "Aguja Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/aguja.studio",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aguja.studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online studio.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "swessy",
   "name": "Swessy",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/swessy.ss",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Born sweet; designed in VN.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-nicolette-house",
   "name": "The Nicolette House",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "thenicolettehouse.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/thenicolettehouse",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Est. 2021; online only.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aimee",
   "name": "Aimee",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/aimee.sg",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aimeee.sg",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online only.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "laling",
   "name": "Laling",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "lalingofficial.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/laling.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Your beauty, our inspiration.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rosie",
   "name": "Rosie",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/rosieofficial.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Worldwide delivery.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "morris",
   "name": "Morris",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "FB Morris Official",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/morris.officiall",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Separate brand from Mooris (D3 store).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "keira-tong",
   "name": "Keira Tong",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "keiratong.com",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/keiratong.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Designer label.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "oak-wear-of-a-kind",
   "name": "OAK — Wear of a Kind",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "msha.ke/wear_oak",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/wear_ofakind",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Curated rare VN + Indonesian pieces.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kaiiros",
   "name": "Kaiiros",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/kaiiros.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Australian/Vietnamese label.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "guvie",
   "name": "Guvie",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/guvie.official",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Design fashion.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sundei",
   "name": "Sundei",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Shopee",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/sundei.studio",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online studio.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sister-sister-by-min",
   "name": "Sister Sister by Min",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/sistersisterbymin",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/sistersisterbymin",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Basic, elegant looks.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "thrifty-chuoi",
   "name": "Thrifty Chuối",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · PayPal/Wise",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/thrifty.chuoi",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Thrift; worldwide from $15.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "velia-co",
   "name": "Velia Co",
   "category": "Accessories",
   "specialises_in": "Bags",
   "address": "FB",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/velia.co",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Name-engraved bags.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mood-emode",
   "name": "Mood Emode",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · FB moodemode2019",
   "area": "Hanoi",
   "area_detail": "Hanoi · online",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/mood.emode",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Tailor house / atelier.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kistiny",
   "name": "Kistiny",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "DM · 0888040309",
   "area": "Hanoi",
   "area_detail": "Hanoi · online",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/kistiny.ig",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Ships 10–14 days.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "by-fairy",
   "name": "By Fairy",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "shopee.vn/byfair.vn",
   "area": "Hanoi",
   "area_detail": "Hanoi · online",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/byfairy.vn",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online store.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "poppy-babi",
   "name": "Poppy Babi",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "DM / FB",
   "area": "Hanoi",
   "area_detail": "Hanoi · online",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/poppybabi.couture",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Silk made-to-measure tailor.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "i-sport",
   "name": "I.Sport",
   "category": "Activewear",
   "specialises_in": "",
   "address": "549/43 Xô Viết Nghệ Tĩnh",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Gray-import boutique (Alo / Lorna Jane / Lululemon) — verify each piece.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "coolmate",
   "name": "Coolmate",
   "category": "Activewear",
   "specialises_in": "",
   "address": "B2, Hanoi Centre, 175 Nguyễn Thái Học",
   "area": "Hanoi",
   "area_detail": "Hanoi · Đống Đa",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online-first D2C giant — no HCMC retail store (Thủ Đức offices/warehouse only); women's line since Mar 2025. UPF 50+ UV Protection collection, Intertek-tested.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hibi-sports",
   "name": "Hibi Sports",
   "category": "Activewear",
   "specialises_in": "",
   "address": "hibisports.com",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Online-first women's yoga/gym wear.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "kydra",
   "name": "Kydra",
   "category": "Activewear",
   "specialises_in": "",
   "address": "kydra.co",
   "area": "Singapore",
   "area_detail": "Singapore",
   "city": "International",
   "country": "",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Ships to VN; no VN stockist.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aeyo",
   "name": "aeyo",
   "category": "Activewear",
   "specialises_in": "",
   "address": "shopee.vn/aeyo.fit · IG",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/aeyo.fit",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Studio-to-street, made in VN; flattering, shoots well. @aeyo.fit is the active account (@aeyogirlsclub is login-walled).",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "augety",
   "name": "Augety",
   "category": "Activewear",
   "specialises_in": "",
   "address": "augetystudio.com · Shopee",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/augety.st",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "HCMC-based feminine gym-to-café sets; figure-flattering.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "onways",
   "name": "ONWAYS",
   "category": "Activewear",
   "specialises_in": "",
   "address": "62 Hoàng Thế Thiện",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · An Khánh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/onway.sportswear",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Coffee-yarn (S.Café) is recycled PET — polyester, not a natural fibre. Light-performance basics.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "alva-activewear",
   "name": "Alva Activewear",
   "category": "Activewear",
   "specialises_in": "",
   "address": "96 Bà Hom (Chi Sport)",
   "area": "D6",
   "area_detail": "D6",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Budget export-surplus (VNXK) yoga/crop sets; flattering. IG unconfirmed.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "set-active",
   "name": "Set Active",
   "category": "Activewear",
   "specialises_in": "",
   "address": "setactive.co — ships to VN",
   "area": "California, USA",
   "area_detail": "California, USA",
   "city": "International",
   "country": "",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Elevated matching sets in seasonal colour drops; sculpting 'it-girl'. Ships to Vietnam.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "splits59",
   "name": "Splits59",
   "category": "Activewear",
   "specialises_in": "",
   "address": "splits59.com — ships to VN",
   "area": "California, USA",
   "area_detail": "California, USA",
   "city": "International",
   "country": "",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Retro-sporty '70s track / '80s aerobics; polished sporty-refined. Ships to Vietnam.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aviator-nation",
   "name": "Aviator Nation",
   "category": "Activewear",
   "specialises_in": "",
   "address": "aviatornation.com — likely ships VN",
   "area": "Venice, California",
   "area_detail": "Venice, California",
   "city": "International",
   "country": "",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "1970s CA surf/vintage; signature stitched stripes on brushed fleece.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mimilys",
   "name": "Mimilys",
   "category": "Vintage",
   "specialises_in": "",
   "address": "Worldwide; Wise/Remitly",
   "area": "Thailand",
   "area_detail": "Thailand",
   "city": "International",
   "country": "",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/mimilysshop",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Vintage secondhand.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "jula",
   "name": "Jula",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "The Avenues Phase 3 + Shuwaikh",
   "area": "Kuwait",
   "area_detail": "Kuwait",
   "city": "International",
   "country": "",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/julalinekw",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Occasion dresses, designed in Kuwait.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "the-31",
   "name": "The 31",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "16 Quốc Hương",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/the31_vn",
   "website": "https://the31.vn/",
   "materials": "linen; cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Plant-based only: linen from France & Holland, organic cotton from India. Men & women.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ginkgo-t-shirts",
   "name": "Ginkgo T-shirts",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "10 Lê Lợi (+ 3 more D1 doors)",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/ginkgotshirts",
   "website": "https://ginkgotshirts.com/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "GOTS organic-cotton tees, polos & shirts — some styles blend elastane. Men & women.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cuddle",
   "name": "Cuddle",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "7 Đường số 1",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/cuddle.linenclothing",
   "website": "https://cuddle.vn/",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "100% pure linen since 2017; linen bedding too. Menswear line = emdash, same door.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "emdash",
   "name": "emdash",
   "category": "Menswear",
   "specialises_in": "",
   "address": "7 Đường số 1",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/emdash_saigon",
   "website": "https://cuddle.vn/collections/emdash-linen-for-men",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Cuddle's menswear line (2023) — linen shirts, trousers, sets. Same Thảo Điền door.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "timtay",
   "name": "TimTay",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "20/9 Nguyễn Bính (+ Phú Mỹ Hưng concept store)",
   "area": "D7",
   "area_detail": "D7 · Tân Hưng",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/timtayofficial",
   "website": "https://timtay.me/",
   "materials": "linen; cotton; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Zero-waste cutting since 2014 — linen, cotton & mulberry silk. 10:00–19:00 daily.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rustea",
   "name": "Rustea",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "23A Đường số 54, Thảo Điền",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/rustea.vn",
   "website": "https://rustea.vn/",
   "materials": "linen; cotton; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Unisex linen, cotton & silk since 2017. A second Thảo Điền door is listed — call 0899 899 767.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "meman",
   "name": "Mêman",
   "category": "Menswear",
   "specialises_in": "",
   "address": "26B–C Lê Lợi",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/meman.saigon",
   "website": "",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Minimalist menswear & modern áo dài in Japanese linen. 11:00–20:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "moriko-saigon",
   "name": "Moriko Saigon",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "158/37 Trần Huy Liệu",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/linenbymoriko",
   "website": "https://morikosaigon.vn/",
   "materials": "linen; silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Linen & hand-embroidery house since 2018; linen áo dài and silk. 9:00–20:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "leinne",
   "name": "Leinné",
   "category": "Accessories",
   "specialises_in": "Hats & bags",
   "address": "135/43 Trần Hưng Đạo",
   "area": "D1",
   "area_detail": "D1 · Cầu Ông Lãnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "https://instagram.com/leinne.brand",
   "website": "https://leinne.com/",
   "materials": "silk; linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Madagascar raffia hats & bags, organic silk; private showroom — book on Zalo first.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "xeo-xo",
   "name": "Xéo Xọ",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "43 Đặng Thị Nhu",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/xeoxo",
   "website": "https://xeoxo.com/",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Hanoi-born silk label with a D1 door; fibre % not published — ask. 10:00–21:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "canary-linen",
   "name": "Canary Linen",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "89B Cách Mạng Tháng 8",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/canary.linen",
   "website": "https://canarylinen.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Linen-look daily wear; 100% cotton tees confirmed, linen % not published — ask.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bao-loc-silk",
   "name": "Bảo Lộc Silk",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "12 Mạc Đĩnh Chi",
   "area": "D1",
   "area_detail": "D1 · Đa Kao",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "100% silk by the metre from the Bảo Lộc silk capital — bring it to a tailor.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "toan-thinh-silk",
   "name": "Toàn Thịnh Silk",
   "category": "Tailoring & áo dài",
   "specialises_in": "",
   "address": "258 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://toanthinhsilk.com/",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Silk by the metre, 9:00–21:00. They also sell satin — check it is silk satin, not poly.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mui-the-label",
   "name": "Mui The Label",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "15B Lê Lợi, Hội An",
   "area": "Hội An",
   "area_detail": "Hội An",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/muithelabel",
   "website": "https://muithelabel.com/",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Hội An boho boutique since 2016 — hand-made small batches, linen. 9:30–22:30.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "saigon-concepts",
   "name": "Saigon Concepts",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "Online; studio by appointment",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh · by appointment",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/saigon_concepts",
   "website": "https://shop.saigonconcepts.com/",
   "materials": "cotton; linen; tencel; circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Deadstock 100% cotton, linen & TENCEL pyjamas cut in a Saigon studio. No published address.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lo-silk",
   "name": "Lơ Silk",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "87B Pasteur",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/losilkvietnam",
   "website": "https://www.losilkvietnam.com/",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "100% Bảo Lộc silk, plant-dyed, OEKO-TEX. The slips are the lounge pieces. 10:00–20:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "byfas",
   "name": "BYFAS",
   "category": "Sleepwear",
   "specialises_in": "",
   "address": "40 Ngô Đức Kế",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "by appointment",
   "instagram": "",
   "website": "https://byfas.com/",
   "materials": "silk; linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Bespoke pyjamas in natural silk, linen or poplin — from ~$250/set. ☎ 090 583 6118.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bon-bon-underwear",
   "name": "Bon Bon Underwear",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "432 Hai Bà Trưng",
   "area": "D1",
   "area_detail": "D1 · Tân Định",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://bonbonunderwear.com.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Lingerie chain with a real cotton line; fibre % not published — ask. On the HBT strip.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "choi-organic-cotton",
   "name": "CHOI — Organic Cotton",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "Online only — no shop",
   "area": "Tân Bình",
   "area_detail": "Tân Bình · online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "https://organiccotton.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "IVN-certified organic-cotton briefs, bras & basics. They state plainly: online only.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "voga-underwear",
   "name": "Voga Underwear",
   "category": "Lingerie & intimates",
   "specialises_in": "",
   "address": "Online (Shopee Mall + own site)",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "",
   "website": "https://voga.com.vn/",
   "materials": "tencel",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Men's briefs, vests & tanks in 90% Lenzing Modal. Modal is regenerated cellulose, not cotton.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "decathlon-kimjaly",
   "name": "Decathlon (Kimjaly)",
   "category": "Activewear",
   "specialises_in": "",
   "address": "L1, Vincom Mega Mall Thảo Điền, 161 Xa Lộ Hà Nội",
   "area": "Thủ Đức",
   "area_detail": "Thủ Đức · Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://www.decathlon.vn/",
   "materials": "cotton",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The only walk-in organic-cotton yoga bottoms in the city. Every local activewear label is polyester.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "in-the-mood-saigon",
   "name": "In The Mood Saigon",
   "category": "Market",
   "specialises_in": "",
   "address": "32 Trần Ngọc Diện",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/inthemoodsaigonstore",
   "website": "",
   "materials": "linen",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Multi-brand concept store — stocks Nora Linen and local linen labels. 10:00–18:00.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "phuong-my",
   "name": "PHUONG MY",
   "category": "Bridal",
   "specialises_in": "",
   "address": "81 Lê Thánh Tôn",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "$3,000–10,000",
   "access": "walk-in store",
   "instagram": "https://instagram.com/phuong_my",
   "website": "https://phuongmy.com",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "First Vietnamese designer at NY Bridal Fashion Week — ethereal architectural silk couture. Gowns retail ~$3–10k abroad; this is the only Vietnam sales point.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "hacchic-couture",
   "name": "Hacchic Couture",
   "category": "Bridal",
   "specialises_in": "",
   "address": "108–110 Nguyễn Trãi",
   "area": "D1",
   "area_detail": "D1 · Bến Thành",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "5–20M₫+",
   "access": "walk-in store",
   "instagram": "https://instagram.com/hacchic_couture",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Japanese-founded atelier — Vietnamese craft, Japanese precision, hand-applied Swarovski. Made-to-own gowns; stocked on Cult Mia internationally.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cee-s-bridal",
   "name": "Cee's Bridal",
   "category": "Bridal",
   "specialises_in": "",
   "address": "16/8 Đặng Văn Ngữ",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "custom 20–35M₫",
   "access": "by appointment",
   "instagram": "https://instagram.com/ceesbridal",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Intimate custom atelier with a true remote workflow — video consults, progress photos, worldwide shipping. The overseas-bride pick; 3–5 months.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "meera-meera",
   "name": "Meera Meera",
   "category": "Bridal",
   "specialises_in": "",
   "address": "Nguyễn Văn Hưởng (door on booking)",
   "area": "Thảo Điền",
   "area_detail": "Thảo Điền",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "MTM from ~31M₫",
   "access": "by appointment",
   "instagram": "https://instagram.com/fmeerameera",
   "website": "https://meerameera.net",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sell-only couture atelier since 2012 — beaded, structured gowns; FedEx worldwide. Contact before visiting.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "nicole-bridal",
   "name": "Nicole Bridal",
   "category": "Bridal",
   "specialises_in": "",
   "address": "23 Đường số 11, Cầu Kiệu",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "gowns 8–25M₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/nicolebridal",
   "website": "https://nicolebridal.vn",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The one-stop: buy-to-own gowns, MTM áo dài cưới, custom veils & mấn under one roof; English site, ships worldwide. MTM 6–12 weeks.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "calla-bridal",
   "name": "Calla Bridal",
   "category": "Bridal",
   "specialises_in": "",
   "address": "21 Tú Xương",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "10.6–100M₫+",
   "access": "by appointment",
   "instagram": "",
   "website": "https://callabridal.com.vn",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Grand 'royal' statement gowns by NTK Phương Linh — structured sleeves, heavy embellishment. Published buy tiers; Haute Couture on quote.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "joli-poli",
   "name": "Joli Poli",
   "category": "Bridal",
   "specialises_in": "",
   "address": "278 Võ Thị Sáu",
   "area": "D3",
   "area_detail": "D3 · Võ Thị Sáu",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "buy 30–100M₫",
   "access": "by appointment",
   "instagram": "https://instagram.com/jolipoli.couture",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Red-carpet princess couture (Phạm Đăng Anh Thư) — celebrity clientele; sells to own as well as rents.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "linh-phung",
   "name": "Linh Phung",
   "category": "Bridal",
   "specialises_in": "",
   "address": "111 Hoàng Văn Thụ",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "RTW $307–583",
   "access": "by appointment",
   "instagram": "https://instagram.com/linhphung.official",
   "website": "https://linhphungbrand.com",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Romantic heritage áo dài + white bridal ('Légende Blanche'); RTW sells online, bridal on inquiry. Call ahead — visit policy unpublished.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ao-dai-couture-by-anna-hanh",
   "name": "Áo Dài Couture by Anna Hạnh",
   "category": "Bridal",
   "specialises_in": "",
   "address": "New World Studio (appt only)",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "couture",
   "price_guide": "bridal $1,000–5,000",
   "access": "by appointment",
   "instagram": "https://instagram.com/aodaicouturebyannahanh",
   "website": "https://aodai.byfas.com",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Couture áo dài by Anna Hạnh Lê, HCMC Áo Dài Association president — hand embroidery & beading. Custom can need up to 6 months.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ao-dai-minh-chau",
   "name": "Áo Dài Minh Châu",
   "category": "Bridal",
   "specialises_in": "",
   "address": "835 Lê Hồng Phong, P.12",
   "area": "Q10",
   "area_detail": "Q10",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "15–20M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Đặng Trọng Minh Châu's ornate, stage-presence bridal áo dài — the 'premium but buyable' name since 2009. MTM 10–15 days, longer in season.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "lahava",
   "name": "LAHAVA",
   "category": "Bridal",
   "specialises_in": "",
   "address": "84 Nguyễn Văn Trỗi",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "6–14M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://lahava.vn",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Own design-to-retail house — polished premium MTM áo dài at honest published prices, ~2–3 weeks.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "quyen-nguyen-bridal",
   "name": "Quyên Nguyễn Bridal",
   "category": "Bridal",
   "specialises_in": "",
   "address": "115 Hồ Văn Huê",
   "area": "Phú Nhuận",
   "area_detail": "Phú Nhuận",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "MTM 2.2–7M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://quyennguyen.vn",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Trend-current bridal áo dài on the Hồ Văn Huê strip — published MTM prices, 10–15 days. The value pick.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ao-dai-thim-ba",
   "name": "Áo Dài Thím Ba",
   "category": "Bridal",
   "specialises_in": "",
   "address": "32/4 Nguyễn Cửu Vân",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "0.75–4.8M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://aodaithimba.com",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Silk-first RTW & quick-MTM áo dài cưới to own from 750k₫ — the budget-smart door, near the D1 edge.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "phu-kien-cuoi-minh-tam",
   "name": "Phụ Kiện Cưới Minh Tâm",
   "category": "Bridal",
   "specialises_in": "",
   "address": "36 Trần Quang Diệu, P.13",
   "area": "D3",
   "area_detail": "D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "95–500k₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://phukiencuoiminhtam.com",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "The finishing-touches stop: veils, lace & pearl gloves (95–215k₫), crowns, mấn sets — one walk-in covers the small accessories.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "long-beach-pearl",
   "name": "Long Beach Pearl",
   "category": "Bridal",
   "specialises_in": "",
   "address": "Vincom Đồng Khởi; also Saigon Centre",
   "area": "D1",
   "area_detail": "D1 · Đồng Khởi",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "2M–100M₫",
   "access": "walk-in store",
   "instagram": "https://instagram.com/longbeachpearl",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Vietnam's pearl house — crafts Miss International crowns; bridal pearl sets from accessible strands to South Sea.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tierra-diamond",
   "name": "Tierra Diamond",
   "category": "Bridal",
   "specialises_in": "",
   "address": "2A-2B Cách Mạng Tháng 8",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "bands 5–20M₫",
   "access": "walk-in store",
   "instagram": "",
   "website": "https://www.tierra.vn",
   "materials": "",
   "occasions": "",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Modern natural-diamond bridal jewelry — custom design, private consult rooms, 15+ HCMC stores.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "montsand",
   "name": "MONTSAND",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Made-to-order online; stocked at MEAN BLVD & Cult Mia (London)",
   "area": "Hanoi",
   "area_detail": "Hanoi · online",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "luxury",
   "price_guide": "$530–1,000+",
   "access": "online only",
   "instagram": "https://instagram.com/montsand.official",
   "website": "https://montsand.com",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Formerly Lobbster (est. 2017) — romantic fluid draping, designed textiles; every piece made to order, ships worldwide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "aeie-studios",
   "name": "AEIE Studios",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online; stocked at ap0cene, Sucker & REBORNE",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "$190–330",
   "access": "online only",
   "instagram": "https://instagram.com/aeie.studio",
   "website": "https://aeiestudios.com",
   "materials": "",
   "occasions": "event; night",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Bold experimental femininity for the 'Saigon city girl' (est. 2018) — Grazia SG & Her World featured.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "chymeochy",
   "name": "CHYMEOCHY",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online / DM (no public showroom)",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/chymeochy",
   "website": "https://chymeochy.com",
   "materials": "",
   "occasions": "event",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Occasionwear house since 2013 — flowing silhouettes + sculpted tailoring; steady celebrity clientele.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "rosee-de-matin",
   "name": "Rosee de Matin",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online; stocked at MEAN BLVD & Cult Mia",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/roseedematin",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Handcrafted romance since 2015 — 3D florals, intricate embroidery, delicate lace.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "sissy-nation",
   "name": "Sissy Nation",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online; stocked at MEAN BLVD & Ressalina",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/sissynation",
   "website": "",
   "materials": "",
   "occasions": "event; bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "'Princess fantasy' gowns — romantic silhouettes in serious fabrics; the Phantom of the Opera collection went wide.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "tinh-atelier",
   "name": "TINH Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online; MEAN BLVD in-house label, also at The Viet Concept",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/tinh.atelier",
   "website": "",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Silk & velvet contemporary RTW — ethereal, refined, modern Eastern sensibility.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "raffine",
   "name": "Raffiné",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online, ships internationally",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/raffine.official",
   "website": "https://raffine.co",
   "materials": "silk",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Simplicity + elegance since 2016 — silk, chiffon and lace in clean minimalist lines.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "seo-studio",
   "name": "Seo Studio",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "105B6 Phạm Ngọc Thạch; also 96 Cầu Giấy",
   "area": "Hanoi",
   "area_detail": "Hanoi",
   "city": "Hanoi",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "https://instagram.com/seostudio_",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "yes",
   "status": "confirm-first",
   "note": "VN TikTok's coquette leader 2026 — ribbons, bows, corset tops, silk skirts; ships worldwide. Hanoi only.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dear-jose",
   "name": "Dear José",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Online since ~2018",
   "area": "Online",
   "area_detail": "Online",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "online only",
   "instagram": "https://instagram.com/dearjose.xo",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Feminine daily-to-occasion in soft pastels + accessories; MEAN BLVD-featured, a Lemon8 haul favourite.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "ther-gab",
   "name": "Ther Gab",
   "category": "Accessories",
   "specialises_in": "",
   "address": "Online; in Singapore via Sift & Pick",
   "area": "Online",
   "area_detail": "Online · VN",
   "city": "Vietnam",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "limited editions",
   "access": "online only",
   "instagram": "https://instagram.com/ther.gab",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Sculptural limited-edition bags shaped after Vietnamese folk objects — bánh giầy, boats (est. 2022). Bazaar VN SS26 pick.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "dottie",
   "name": "Dottie",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "170 Nguyễn Trãi; also 26 Lê Văn Sỹ (Q3) + The New Playground",
   "area": "D1 / D3",
   "area_detail": "D1 / D3",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "mid",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "bday",
   "multiple_locations": "yes",
   "status": "recorded",
   "note": "Dreamy 'tiểu thư' feminine — embroidered babydoll tops, tiered A-line skirts.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "bunny-hill-concept",
   "name": "Bunny Hill Concept",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Trần Quang Diệu strip (street number unpublished — check IG)",
   "area": "D3",
   "area_detail": "D3 · P.14",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "confirm-first",
   "note": "Gallery-like boutique — minimalist chic, calculated tailoring; ELLE VN & Her World 2026 picks.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "latui-atelier",
   "name": "LATUI Atelier",
   "category": "Womenswear",
   "specialises_in": "",
   "address": "Stocked at Rue Miche (9B Phùng Khắc Khoan + L'Édition)",
   "area": "D1",
   "area_detail": "D1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "premium",
   "price_guide": "",
   "access": "sold via a stockist or hub",
   "instagram": "https://instagram.com/latui.atelier",
   "website": "",
   "materials": "",
   "occasions": "night",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Avant-garde Y2K by Xi Quan Le (est. 2018) — worn by Rosé of BLACKPINK and J Balvin.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "mean-blvd",
   "name": "MEAN BLVD",
   "category": "Market",
   "specialises_in": "",
   "address": "2F Diamond Plaza, 34 Lê Duẩn",
   "area": "D1",
   "area_detail": "D1 · Bến Nghé",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "First physical store of the 139-designer online platform — one roof for MONTSAND, Rosee de Matin, Sissy Nation, TINH and more.",
   "last_reviewed": "2026-08-28"
  },
  {
   "id": "cho-ba-chieu",
   "name": "Chợ Bà Chiểu",
   "category": "Market",
   "specialises_in": "",
   "address": "Bùi Hữu Nghĩa & Diên Hồng, P.1",
   "area": "Bình Thạnh",
   "area_detail": "Bình Thạnh · P.1",
   "city": "Ho Chi Minh City",
   "country": "Vietnam",
   "price_tier": "none",
   "price_guide": "",
   "access": "walk-in store",
   "instagram": "",
   "website": "",
   "materials": "circular",
   "occasions": "",
   "multiple_locations": "",
   "status": "recorded",
   "note": "Old-Saigon market; đồ si (secondhand) racks, fabric & shoes in the west wing. Kiosks shut ~19:00.",
   "last_reviewed": "2026-08-28"
  }
 ]
}